Dallas Cowboys, Worth $4 Billion, Are Most Valuable Sports Franchise, Forbes Says
The Dallas Cowboys are the most valuable sports franchise in the world at a worth of $4 billion, according to Forbes magazine.
America's Team heads the list of NFL teams for the ninth consecutive year and is first overall among all sports teams for the first time since 2007. The Cowboys made a record NFL revenue of $620 million last season.
Super Bowl champion New England is second behind Dallas at $3.2 billion and the Washington Redskins are third at $2.85 billion. The New York Giants ($2.8 billion) and San Francisco 49ers ($2.7 billion) round out the top five in the NFL.
The Buffalo Bills are last on the list at $1.4 billion.
The Dallas Cowboys have not been to the Super Bowl in 20 years but the shrewd marketing of owner Jerry Jones and a gold mine called AT&T Stadium have kept the team atop the NFL’s financial ledger. This is the 18th year that Forbes has compiled valuations of NFL teams and the ninth consecutive one that the Cowboys have landed in the top spot, worth $4 billion this year. In 2014, the Cowboys generated revenue of $620 million–a record for a U.S. sports team–and ranked first in the NFL in average attendance (90,000), premium seating revenue ($120 million) and stadium revenue generated from non-NFL events ($30 million).