What kind of energy has the success of nontraditional marketing campaigns lent designers and product developers? And where is the line between advertising and PR these days? Think host Krys Boyd talks to Michael Serazio, author of Your Ad Here: The Cool Sell of Guerilla Marketing, at noon.
Increasingly, huge companies like Ikea forego traditional advertising in favor of a cultural embed, like its Manhattan street campaign. See this and 9 other examples from stamps like Nike and Lee denim that are now considered classic.
Listen to Think from noon to 2 p.m., Monday through Thursday, on KERA 90.1. You can stream the show at kera.org.