Susan talks to Harry Goode, a cattle farmer in England who is using his cows to sell ad space to a variety of companies. Goode came up with this gimmick after the ban on British beef was implemented due to fears that some of the cattle may have mad cow disease. Eight of Goode's cows have had billboard like ads placed on their backs which passersby can see from the interstate that runs close to Goode's pastures. He charges advertisers 100 pounds per day and even America's Ben and Jerry's ice cream has bought an ad.
Copyright 1996 NPR