Wineries: Are They Getting Bigger In Texas?
Texas is famous for the Alamo, barbeque and cowboys. But some Texans want the Lone Star State to be famous for wine, too.
The state reports there were 93 active winery permits in Texas 10 years ago. Today, there are 530.
Ask a wine-loving Texan and they’ll tell you there are several qualities that set Texas bottles apart from out-of-state competitors. A combination of heavy rainfalls and scorching sun rays help to nourish vines and ripen grapes.
An hour north of San Antonio, or west of Austin, will bring you to one of the biggest concentrations of wineries in the state, around the towns of Stonewall and Fredericksburg.
Brother and sister David and Julie Kuhlken co-founded Pedernales Cellars in 2006, and business is good. They produced 12,000 bottles of wine in 2000. Today they produce 180,000 bottles.
Julie Kuhlken said a tough, little Spanish grape called the Tempranillo, a few Portuguese varieties and a couple of French varieties all thrive in the rocky soil around Stonewall. The soil is similar to the soil in parts of Europe where the grapes originated.
“This is like degraded sandstone and degraded limestone, and this is exactly what grapes love. They want soils that they really have to push with their roots, look for water, look for nutrients,” she said.
There are 54 wineries in Hill Country which, according to Kuhlken, can satisfy most wine tastes.
“Don’t go to more than four wineries,” she warns visitors. “Definitely pace yourself and do a little research beforehand. Everybody wants different things out of their wine experience.”
State historians report that Franciscan priests in 1659 established the first vineyard in what would become the U.S. Other Europeans brought their own grapevine cuttings with them.
According to the Texas State Historical Association, wineries were closed when the Texas Legislature voted the state dry. The industry turned its attention to making grape juice to survive during Prohibition.
The Texas wine industry is the fifth biggest among wine-producing states, trailing California, Washington, New York, and Oregon, according to the Texas Department of Agriculture. The federal government reports the Texas Hill Country is the second biggest wine growing region in the nation, outside California.
Wine-tasting room at Pedernales Cellars
Credit Brian Kirkpatrick / Texas Public Radio
Kuhlken says the state agriculture department has stepped up its efforts to promote Texas wines, and she hopes that will continue. But she thinks state tourism officials could still do more to promote the $13 billion industry. It employs 140,000 workers, mostly in the Hill County, the High Plains, along the Red River in North Texas, around El Paso and in the Davis Mountains.
She said the money could be spent on advertising and education that place the wine industry on equal par with other Hill Country attractions.
“I think more could be done to promote [wine] as part of Texas tourism because people still associate Fredericksburg and this area primarily with peaches and the Fredericksburg heritage,” she said.
During a visit to the wine-tasting room, a visitor echoed Kuhlken’s opinion.
Ana Pina is a secretary at a high school in Arlington in North Texas and wants to learn more about Texas wines.
“I didn’t know there were so many different varieties or even that Texas wine existed,” she said. “I live in Dallas-Fort Worth, and Grapevine is up there, and you know every year they have Grapefest and so I try my best to visit once in a while. But there is just so many wines and just not enough time to visit.
Texas wineries don’t just benefit wine lovers. The businesses attract daytrippers from big cities like Pina, who pour millions of dollars into rural economies in the Hill Country and throughout the state.
Libby Aly is executive director of the Blanco Chamber of Commerce, just east of Stonewall and on Highway 281. She says wineries help pump millions into the Hill Country.
“Maybe two or three counties wide it would probably be in the millions when you look at hotel stays, sales tax revenue,” she said. “Before you go home you are going to need gas, you might decide if you went to more than a couple [wineries] that you would like to spend the night or you may be stopping and doing some shopping, going out to dinner before you head home.”
Back at the vineyard, the Kuhlkens and their small staff prepare boxes of wine for transport to the market.
Barrels are also being steamed cleaned to kill bacteria before they are filled again with wine.
The most refreshing sound may come when the stopper in the barrel, or the bung, is removed from the barrel’s bunghole because that’s when you know a Texas wine will fill your glass.
Brian Kirkpatrick can be reached at Brian@TPR.org and on Twitter at @TPRBrian.