News for North Texas
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

Video: Watch Blue Bell Ice Cream Trucks Hit The Road Again

Sarah Richter

Blue Bell trucks are back on the road. The Brenham-based company released a video showing a truck heading out -- filled with something sweet.

“Our trucks are on the road again," the company said. "And yes, they are filled with Blue Bell Ice Cream! We’ll let you know soon when and where you can find our products in stores.”

The news comes as Blue Bell is resuming ice cream production at an Alabama plant after state health officials gave the company the OK. Plants were contaminated with listeria, prompting Blue Bell to recall its products and pull lots of ice cream from store shelves. Ten cases, including three deaths, were linked to Blue Bell products.

Last month, Fort Worth businessman Sid Bass invested in Blue Bell to help the company resume ice cream production.

A couple of weeks ago, Blue Bell announced on Twitter: "Each day we're getting closer to bringing Blue Bell back!" 

"We're hard at work and want to bring you the same great-tasting ice cream as soon as possible!" the company said on Twitter.

Watch the short video

Photo: Sarah Richter/Flickr

Eric Aasen is KERA’s managing editor. He helps lead the station's news department, including radio and digital reporters, producers and newscasters. He also oversees, the station’s news website, and manages the station's digital news projects. He reports and writes stories for the website and contributes pieces to KERA radio. He's discussed breaking news live on various public radio programs, including The Takeaway, Here & Now and Texas Standard, as well as radio and TV programs in New Zealand and the United Kingdom.