This week, Southwest Airlines is bringing back a familiar slogan: “Wanna Get Away?”
The last time that tagline was featured in advertisements was nearly a decade ago. The ads typically featured people looking to skip town after humiliating themselves.
“It has broad appeal. Everybody relates to those moments,” said Anne Murray, senior director of marketing communications at Southwest Airlines.
Murray said the airline’s newest “Wanna Get Away” ad is running in several local markets, including a debut on NBC’s Thursday night National Football League broadcast.