The last few months have not been easy ones for the small companies that supply Whole Foods with quinoa and kale. As big investors demanded a shake-up at the company, maybe even a takeover by a much bigger supermarket chain, Janey Hubschman felt that the fate of her own company, Epicurean Butter, was also at stake.
"The fact that their sales have not been great affects every single product that is in Whole Foods, and their reputation affects everything that is on the shelf," says the Colorado businesswoman, who has been selling to Whole Foods since 2005.