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HEB opens its latest Dallas area grocery store in Frisco

An HEB grocery store employee hands out flowers to customers waiting in line in the snow in Austin in February.
Ashley Landis/AP
An HEB grocery store employee hands out flowers to customers waiting in line in the snow Thursday, Feb. 18, 2021, in Austin.

The company's stores were largely in South and Central Texas, and Mexico, with a handful in North Texas. The giant Frisco operation will be 111,000 square feet.

It’s official: Frisco has its first HEB.

The Texas-based grocery giant born in Kerrville opened its 111,000-square-foot Frisco shop Wednesday morning.

Founded as a family grocery in 1905, HEB has expanded throughout the state, mostly in south and central Texas and Mexico.

But despite locations in Houston, San Antonio and Austin, the iconic Texas chain has somehow avoided much of the Dallas-Fort Worth area.

Initial news of the Frisco location — and another store set to open this year in Plano — led to a general freak-out on social media.

In addition to typical grocery food items, Frisco’s store also features products more routinely seen in its Central Market outlets along with a pharmacy.

Got a tip? Email Reporter Bill Zeeble at You can follow him on Twitter @bzeeble.

Corrected: September 21, 2022 at 2:57 PM CDT
A previous version of this story referred to the Frisco store as the first in the Dallas area. While the chain considers it the first in the Dallas-Fort Worth Metroplex, there are other nearby locations in North Texas.
Bill Zeeble has been a full-time reporter at KERA since 1992, covering everything from medicine to the Mavericks and education to environmental issues.