NPR for North Texas
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
ALERT: KERA News 90.1 is performing essential tower maintenance which may disrupt our over-the-air signal between July 12-14. Click here for the KERA News stream, or listen on our app or smart speakers with no disruption. Thanks for your patience!

These 'Hairy Hooligans' Want You to Stop Stereotyping Bros With Beards

Bros with beards aren't all bad.
Image via Flickr/Loren Kerns (CC BY 2.0)
Bros with beards aren't all bad.

From Texas Standard

Big beards, sleeves of tattoos and dark sunglasses; those are bold fashion statements, to say the least.

You might see a person that fits that description and think their appearance screams "I'm tough, I'm bad, I'm not to be messed with and I don't care what you think."

Maybe that's not a fair assessment. Some of the them do care what you think of them, and they know what you're thinking about them, too.

This common perception is why a group of men from Corpus Christi have launched a campaign to try to change the negative notions you might have of them. They call themselves the "Hairy Hooligans." 

Johnny Rodriguez founded the group and he says it all started on a conversational whim.

"One day I was contacted – I had just started growing my beard out – I was contacted by a local beard oil company," he says. "Dirty Dog Beard Oil was having a photo shoot. We all went out over there. I never met any of the guys before, and it was just random people in the city showing up for this photo shoot."

Rodriguez says after a few minutes of standing around, the bearded brothers all started talking. "Just off the top of my head, I mentioned, 'Hey, what if we had a group, man,'" he says.

The beard culture is it's own world, Rodriguez says.

"There's competitions and everything. But you see a family, you see a group of people, you see friends," he says.

A few months later he posted on Facebook asking about interest in a facial hair club.

"Man, I got response right away," he says.

One thing he wants people who stereotype bros with beards to know? Not all people are bad.

"Especially people riding motorcycles, [with] tattoos, beards, gauges," Rodriguez says. "A lot of us you'd see us, be scared and probably go the other way. In reality, the guys in my group, man we're some of the most down-to-earth, family guys."

Copyright 2020 KUT 90.5. To see more, visit KUT 90.5.

Alain Stephens heads up investigative reports for Texas Standard. A graduate of the University of North Texas and a veteran of two of the U.S. armed forces, Alain served both in the Coast Guard and the Air Force. His work has won accolades for exposing how the state pays those with disabilities below minimum wage, as well as the fast-tracking of juveniles to adult prisons. Contact Alain at, or (512) 232-6173.