NPR for North Texas
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
ALERT: KERA News 90.1 is performing essential tower maintenance which may disrupt our over-the-air signal between July 12-14. Click here for the KERA News stream, or listen on our app or smart speakers with no disruption. Thanks for your patience!

Latino Vote Focus of Nevada's Democratic Primary


Democrats are focusing this weekend on Nevada. Diversity was one of the reasons the Democrats decided to put the Nevada caucuses in January for the first time, soon after Iowa and New Hampshire. And Nevada's population includes many Latinos; that's a big part of the diversity.

On the state level, the party has gone all out to register and educate the one-fifth of the voting-age population that's Latino, and the presidential candidates have courted them.

NPR's Ina Jaffe reports from Las Vegas.

Mr. MARCO RAUDA (Field Organizer): (Speaking Spanish)

INA JAFFE: There are just a couple of days to go before the caucuses, and Marco Rauda is returning dozens and dozens of voicemails left on the Democratic Party's Spanish-language hotline.

Mr. RAUDA: Okay. (Speaking Spanish)

JAFFE: Marco Rauda is a field organizer for the Nevada Democratic Party. And right now he's the guy with the answers to all the varied questions that Spanish-speaking voters have about the caucuses. There is some real excitement out there, he says.

Mr. RAUDA: It's the first time the Hispanic community could have a say on picking the next presidential nominee. It gets them excited to hear it on the news every day, so they definitely want to participate and want to be part of it.

JAFFE: Rauda sits in a cavernous hall surrounded by a couple dozen volunteers who have become one with their telephones. A number of them are Hispanic and will be first time caucus-goers themselves. Gladys Racino(ph) says Hispanics are savoring the attention.

Ms. GLADYS RACINO: We haven't had a candidate yet reach out to us, the Latino community, and this is the first time that they've really seen a level of access and a level of participation that they can connect to.

JAFFE: Connect to them right in their living rooms.

(Soundbite of ad)

Unidentified Man #1: (Speaking Spanish) Amiga Hillary Clinton.

JAFFE: Latinos knew best Amiga Hillary has been advertising in Spanish here, and Senator Clinton has been sharing the airwaves with her chief opponent, Senator Barack Obama.

(Soundbite of ad)

Unidentified Man #2: (Speaking Spanish)

JAFFE: Hispanics have also gotten a lot of personal attention from the candidates and state assembly member Ruben Kihuen believes that's what it takes to be successful with Latino voters. He won his seat largely by going door to door and then writing personal thank you notes. He's backing Hillary Clinton, and he did some house-to-house canvassing with her in his district last week.

Mr. RUBEN KIHUEN (Nevada State Assembly): She went to a neighborhood that had never been reached out to by a candidate at a state level. And then here you have a presidential candidate, when they could be at a rally with 20,000 people, coming out to meet the constituents directly.

JAFFE: Clinton was also perhaps sticking it to the powerful Culinary Workers Union, the state's largest labor organization, which had the day before endorsed Obama. The union is about 40 percent Hispanic, and many of those members live in Ruben Kihuen's district.

But the increasingly bitter rivalry doesn't bother Kihuen as long as it gets Hispanics to caucus.

Mr. KIHUEN: So at the end of the day, we're both working towards the same cause, just for a different candidate.

JAFFE: The Culinary Workers Union has a legendary get-out-the-vote machine. It will double as a Latino outreach effort for the Obama campaign. A spokesman for the union refused NPR's request to see them in action. But they have 60,000 members, so it's not hard to find one.

Verona Colora(ph), a cashier at the Luxor Hotel, was waiting in line yesterday to hear Obama speak at Rancho High School in the heart of the Latino community. Yes, she said, she has been contacted by her union.

Ms. VERONA COLORA: They've been at the work and signing us up for the caucus on Saturday. So they've been really helpful.

JAFFE: And are you going to caucus?

Ms. COLORA: Yes, I'm going to caucus on Saturday.

JAFFE: Have you ever before?

Ms. COLORA: No, it's my first time. I'm excited.

JAFFE: There is no telling what the impact of Hispanics will be on Saturday because no one has any idea how many people will turn out in these first-time-ever January caucuses. But Democratic Party organizer Marco Rauda thinks all this work will pay off after Saturday.

Mr. RAUDA: Yeah, we're hoping that Nevada not only picks the next presidential nominee, but even the next Democratic president, and this is a great way to start.

JAFFE: Nevada has, in fact, voted for the winner in every presidential election but one. But this November it's likely that Hispanic voters will play a larger role in the outcome.

Ina Jaffe, NPR News, Las Vegas.

INSKEEP: Read more about the issues in Nevada at Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Ina Jaffe is a veteran NPR correspondent covering the aging of America. Her stories on Morning Edition and All Things Considered have focused on older adults' involvement in politics and elections, dating and divorce, work and retirement, fashion and sports, as well as issues affecting long term care and end of life choices. In 2015, she was named one of the nation's top "Influencers in Aging" by PBS publication Next Avenue, which wrote "Jaffe has reinvented reporting on aging."