TOM KELLEY is the General Manager of IDEO, a design firm that has created some of the most successful and well-often used products, such as the first Apple mouse, Polaroids I-Zone instant camera, the Palm V pilot, the Crest Neat Squeeze standup toothpaste tube, and the Oral-B soft grip kids toothbrush. The company is known for its innovation, cutting-edge design, and attention to how products are used in real-life situations. His new book is The Art of Innovation: Lessons in Creativity from IDEO, Americas Leading Design Firm. (Currency/Doub
Copyright 2001 Fresh Air